13 Mar, 17

PearlRiver Piano Brand

Guangzhou Pearl River Piano Group Co., Ltd., a musical instrument manufacturer with more than 50 years history, is the largest piano manufacturer in the world. Throughout its history, it has been designing, building and continuously perfecting fine pianos. Pearl River is the best selling piano brand in China and has been exported to more than 100 countries and regions.

The company began over 50 years ago when they manufactured 4 upright pianos a month. For fifty years, the Pearl River Piano Group has grown and prospered thanks to the hard work and dedication of generations of skilled workers. Their commitment has resulted in Pearl River becoming not only a well-known comestic brand, but an international best seller as well. For the last ten years, Pearl River has been the number one selling piano in China. Pearl River is now a world-famous brand with a retailer network that spans the world. Its sales account for 28% of the Chinese market, 18% of the American market and 15% of the European market.

The Pearl River factory encompasses 1.3 million square feet and stands 7 stories tall and is ? mile long. It has the capacity to build over 100, 000 pianos a year. The words, Pearl River piano-made in China signifies a great name proudly produced by the people of the Pearl River Piano Group. Despite strong rivals, Pearl River has risen to the top of the Chinese national piano industry. The company employs over 3,500 skilled technicians within a network of factories, foundries, lumber yards and saw mills. The 90,000 square foot testing and engineering labs have 106 technicians, with many having advanced degrees in areas such as adhesives, metallurgy or chemistry.

Project :Branding
Location : GuangZhou, GuangDong , China
Chief Designer : LuHao.Lee
Team :
Xinming Design
Year : 2017

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